Elizabeth Guider Reports Ahead of the L.A. Screenings: Fox’s Marion Edwards

PREMIUM: Marion Edwards, the president of Twentieth Century Fox International Television, tells Elizabeth Guider that while there haven’t been “a lot of wows at the Screenings of late,” there has still been “an unbelievably long run of global success for U.S. shows abroad.”

“Big promotable hours with clear plots and relatively few characters” is what Edwards says is working best abroad.

“If there’s not been a breakout drama in the last couple of years—and we can’t discount problems in Greece, Italy and elsewhere—we’ve been able to take advantage of new developments and platforms around the world,” she notes. “Five years ago they weren’t even there, but now Netflix, Amazon and all sorts of new players are changing the dynamics and opening up opportunities.”

As for working with these new platforms, Edwards acknowledges, “There are some wonderful new players out there with whom we are now doing business in sync with our traditional broadcast partners. In this new world, everything is open to negotiation, and things like exclusivity and early SVOD windows drive program prices higher.”